The following is an excerpt from a story I wrote for JPGmag.com.  You can read the story in its entirety there, or you’re more than welcome to read the beginning here to see if it’s of interest to you:

For the sixth year in a row, the Lance Armstrong Foundation and the LIVESTRONG Challenge returned to the Philadelphia area. Early on the morning of August 21st, thousands gathered as the organization’s founder, Lance Armstrong, took to the podium. After a few brief words and thanks for support, Armstrong announced that this year, he would be participating in the 100 mile ride, the longest route of the event. This was met with a roar of cheers and jubilation, to which Armstrong simply responded: “…you know, I’ve rode 100 miles before.” Many chuckled. Certainly to this champion, a seven-time Tour de France winner (all after his battle with cancer) and winner of 22 stages of the coveted major cycling event, 100 miles wasn’t difficult. But that’s not the reason for the laughter. As it happens, those gathered on that morning got the joke: Armstrong’s toughest challenge will not be the 100 mile trek across the Pennsylvania countryside. It wasn’t even the Tour de France. His battle with Cancer was his only real challenge.

But it’s not about Lance….

[Read the rest of the story at JPGmag.com]